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Services Marketing CRM - Customer Relationship Management
CRM
- Customer Relationship Management
Customer Relationship Management (CRM) combines business strategy and technology to identify, acquire and retain profitable customer relationships – customer lifetime value. The goal of CRM is to optimise management of customer life cycles, grow customer revenue and profitability over time, and increase customer satisfaction and loyalty. CRM creates a comprehensive picture of a customer across all channels by analysing information collected during every transaction and interaction (such as purchases, support calls, returns, and other activities). This multi-dimensional analysis reveals a wealth of customer information – the basis of future customer strategies.
Some customers are more valuable than others, so organisations must maximise their marketing, product and service investments based on a customer's true value to the company.
Our Practice
Foton
Consulting Group presents extensive resources on Customer Relationship
Management to help you develop strategies for optimising your customer
relationships. We help you create a comprehensive picture of
customer needs, expectations and behaviours by analysing information
from every customer transaction.
CRM creates the customer intelligence necessary to develop customer relationships. Topics of special interest include customer and household intelligence, multi-dimensional customer analysis, customer retention, customer acquisition, customer profitability, cross-sell and up-sell strategies, and market intelligence. Foton Consulting arms our clients with CRM strategies and technology choices to achieve their revenue and profit goals.
Contact Us
To learn more about how our practice can help
your organisation, please contact:
Jeff Portelli on 041 8800 999 or Int'l +61 41 8800 999, or
by e-mail at info@foton.com.au