Foton Consulting Group
About Us | Services | Industries | Customers | Site Map | Foton Portal | Contact Us | Home
Marketing
Services
Risk
assessment and
management
CRM (Customer
relationship
management)
Program
and project
management
Plan
and develop
workplace
training
Home 
Services Marketing Branding
Branding
In a world where products, markets, and industry boundaries are in flux, a well-managed brand can be a prime source of strategic direction and competitive advantage.
Our Practice
Foton Consulting Group's branding practice is built on three insights
about why brands matter and how they should be managed:
-
Brands are a critical driver of economic performance. What's more, the specific contribution a brand makes to shareholder value—what we call brand value creation—can be measured and systematically managed. This is particularly valuable in industries with complex global branding processes, such as consumer durables or automobiles.
-
Increasingly, the most powerful brands deliver more than just a product or even an image; they deliver a coherent customer experience. Winning companies are developing "experience" brands in a broad range of industries, including retailing, telecommunications, and financial services.
-
When the experience is the brand, brand management touches nearly every aspect of the company. A company must develop a carefully coordinated approach to make sure its operations are aligned with its brand promise. We call this approach total brand management.
Contact Us
To learn more about how our practice can help
your organisation, please contact:
Jeff Portelli on 041 8800 999 or Int'l +61 41 8800 999, or
by e-mail at info@foton.com.au